For some years, Tarvers ran a series of adverts on the cover of the Burton Grammar School Cygnet magazine.

Tarvers were the slightly cheaper alternative to Ellis & Son. The difference in quality however, was discernible, in particular, the school cap with the Tarvers offering having a broader band and sitting awkwardly on the head. Many pupils persuaded parents to buy an Ellis & Son cap – the forerunner to designer labels!?